Windows Phone still behind Android and Apple iOS, according to Dec 2012 market share data

by Ron on January 01, 2013 - 02:07pm, 10 Comments

According to Net Application's December 2012 data, Microsoft's Windows Phone platform is ranked below Apple's iOS platform and Google's Android platform. In fact, Windows Phone only has 1.05% of the mobile market share, while Android owns 24.60% and iOS dominates with a 60.13% share.

The data even indicates that BlackBerry owns 1.59% of the mobile market share while Java takes about 10.18%. As the Windows Phone platform continues to grow, with the recent addition of Windows Phone 8, this market share percentage should increase in the coming months. Apple's iOS continues to dominate between Android and Windows Phone, so it is no surprise there. However, iOS has dropped from 61.10% to 60.13% while the Windows Phone platform went from .90% to 1.05% in just one month (November to December 2012).

Summit 2013 – The Leading Digital Marketing and Advertising Event of the Year

Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.

More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions. Registered attendees can sign up for sessions within these seven tracks:

• Digital Analytics (for Web Analysts, digital and mobile marketers) – Hear from your peers and Adobe experts as they reveal analytics principles, strategies and techniques for optimizing performance of digital marketing campaigns by making online, social, mobile, video and customer analytics data actionable. Web and business analysts will learn how digital analytics can effectively identify the most profitable strategies to serve customers, engage audiences with compelling content, and determine the critical inputs to achieve digital marketing success.
• Web Experience Management (for content, digital and mobile marketers) – Join Adobe’s experts, plus innovative marketers and technologists from leading enterprises, to discover the latest strategies and solutions for creating relevant brand and commerce experiences. Discover new ideas, learn tips and tricks, and explore the latest solutions for Web content and digital asset management that will give you and your company a competitive edge.
• Digital Advertising (for advertisers and publishers) – Gain valuable insights on how to reach the right audience at the right time with the right message across channels while maintaining your budget and positively impacting ROI. Learn how to focus resources on the most salient and impactful solutions in order to compete in the aggressive advertising landscape.
• Targeting & Optimization (for content and digital marketers) – Obtain effective digital strategies for targeting potential and existing customers. Ensure that their interactions with your business are meaningful by creating connections with customers that drive stronger engagement and higher conversion. The key to digital success is accurate and effective data-driven targeting and ongoing, disciplined optimization.
• Social Marketing (for social marketers and community managers) – Discover the latest trends, challenges, and how leading social marketers are harnessing social media to improve ROI and extend relationships with their customers. Social media marketing is the fastest growing digital channel of 2012 and cannot be an isolated marketing tactic. Social influences all marketing activity, and businesses demand solutions that connect social activity to their business results.
• Marketing Innovation (for marketing executives) - Meet with industry luminaries and innovative business leaders who are at the forefront when it comes to marketing in the age of the digital self. These speakers will share their expertise, vision and experience on how to take digital marketing to the next level. Marketing Innovations combines their leadership insights, marketing strategies and the solutions that allow them to build the next generation of marketing.
• Tech Labs (for developers) – Interact with Adobe's top technologists who will share innovative approaches to measurement and optimization across your digital marketing activities. Learn how to capture data from unique new sources in video and social while using Adobe APIs and SDKs to automate processes and leverage your data. Developers will get hands-on experience at every lab and walk away with code assets to implement in digital marketing initiatives.

TV Advertising VS Digital Marketing

Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models. Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.  Multi-channel analytics then ties it all together which makes the decision making scenario for marketing executives much easier.

This infographic provides an excellent comparison of TV advertising and digital marketing and media buying. It walks you through some interesting statistics, shows the values of each advertising strategy and where the overlap can provide opportunity for a powerful integrated campaign.

What’s in your 2013 marketing plan?  Let me know what you think!

From Search Engine To Content Engine

How did we get from Google being a search engine that pointed to things, like travel guides or gift cards sold by other companies, to being a content company? It’s a position that more than ever before makes it hard for Google to assure other companies that it won’t play favorites with its search listings.

I pondered a headline for this column called “How Google Lost Its Way” or “How Google Became Evil,” but while either probably would pull more traffic, neither are correct. Google’s not lost its way, in the sense of being dysfunctional. It’s gone a different way from where it started, but it’s arguably stronger than ever.

Some might argue that this new path is Google having become the “evil” it speaks against with its “Don’t Be Evil” mantra. No. It wasn’t good nor evil before, as I’ve written previously. It was a company with big ideals, and it still has those big ideals. But the new path it has been on puts it in more conflict with other companies than ever before and thus opens it up to fresh “evil” accusations.

How has this happened to Google, which still continues pledging that it’s fighting the good fight for users and the internet as a whole? I’m going to argue that it’s paranoia that did it, in particular Google’s paranoia that other companies like Microsoft, Apple and Facebook were such a threat that Google created new services that have taken it 180 degrees away from the search engine roots where it started out.

What Is Google?

Google still has a search engine, of course. But the company itself is far beyond that. If you took the classic “What Is Yahoo” question that has confounded both past Yahoo CEOs Jerry Yang and Carol Bartz, rephrased that and put it to Google CEO Larry Page, I’m not sure he could summarize his company any better, in a short, easy-to-understand tweetable message.

Is it the official mission statement?

Google’s mission is to organize the world’s information and make it universally accessible and useful.

If so, that tells consumers nothing. How about I try to summarize it by listing all the things that just pop into my head. Let’s go:

Google is a search engine and a social network and a mobile operating system and mobile phones called Nexus and a tablet called Nexus and a place you can buy content like books and games and videos called Google Play and a travel guide and a restaurant guide and a place you can write blog posts and a place you can watch videos on YouTube and a web browser and a way to place ads all over the web and where you can get offers or you can use your phone as a credit card and much more.

That’s not very helpful, either. To be fair, elsewhere on the Google site, under the image of various Google product logos shown above, the company tries to summarize what it does under a “get stuff done” heading:

Google has grown to offer products beyond search, but the spirit of what he said remains. With all our technologies—from search to Chrome to Gmail—our goal is to make it as easy as possible for you to find the information you need and get the things you need to do done.

“Google. We help you do stuff,” might be a tagline the company should adopt. The only problem with that tagline is that when Google’s mission is to help people do things, then it has no boundaries, nothing preventing it from conflicting with all those other companies out there that help you do specific things.

Microsoft unveils a new look

It's been 25 years since we updated the Microsoft logo. Now is the perfect time for a change. Learn more at

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