TV Advertising VS Digital Marketing

Advances in TV advertising technology now allow for much more cost effective advertising investments and performance models. Many companies are successfully integrating digital marketing strategies with direct response TV advertising, print, and radio.  Multi-channel analytics then ties it all together which makes the decision making scenario for marketing executives much easier.

This infographic provides an excellent comparison of TV advertising and digital marketing and media buying. It walks you through some interesting statistics, shows the values of each advertising strategy and where the overlap can provide opportunity for a powerful integrated campaign.

What’s in your 2013 marketing plan?  Let me know what you think!